Centered version

The centered version of the logo is the main logo. This version requires a lot of room around it for the logotype to be legible. 

Vertical version

The vertical version of the logo is made for narrow, tall or long formats, where the logotype would be too small with the main version. Examples would be vertical banners etc.

Horizontal version

The horizontal version of the logo should be used where the main logo is not well suited or where the logotype will not be legible. Also, this version allows for more focus and space for heading and other copy.

Colour versions

All variations of the logo are available in different colour versions; Full colour (positive and negative) and monochrome (black and white). 

The color version of the logo should be used in most cases. A black and white logo can be used if only one color is possible, either in print or digitally. The logo can be used tone on tone as a more discreet version on, for example, clothing. If there are no restrictions on the use of colours, then the color logo should always be used.

Protective area

Every logo has a set minimum protective area that's proportional to the symbol, as shown in the illustration below. This is to provide sufficient visibility for the logo and to avoid a crowded impression. Do not allow text, graphics or other elements inside this area.

DO NOT

The logo versions should NOT be altered in any way, and should only be used as they are in the original files in the download section. Don't change the colour or position of the logotype, and don't scale the elements individually or separate them. Please respect the minimum protective area that is set up around the logo and don't add other / new elements or text in that area.

  • If the format makes it hard to see or read the name in the main centered version, consider the vertical or horizontal version.