Simrad's Kjell Gjestad led a team of in-house engineers and designers from Norwegian design firm Formel Industrial Design. The company committed an extensive development phase to the project, to ensure that the new interface was as user friendly as possible.
"It is very important to us that it is easily accessible", says Kjell Gjestad, Simrad. "We wanted a professional, suitable and functional user interface to emphasize the quality that is the backbone of all our products, but more importantly to make sure that users can gain optimum performance from the equipment when it is in everyday use. We have achieved this aim and receiving this award is a reflection of the hard work of everyone involved."