When and why you should consider a hybrid approach
I’ve listened in and participated in several conferences and webinars these past months covering different topics related to digitalization in the energy industry, including the dilemma on how to maximize value with digital twins. 'Should my business develop a customized solution or acquire an existing one?' I daresay that there does seem to be a consensus emerging that a ‘hybrid’ approach to the construction and implementation of digital twins could be the ideal one.
"I do acknowledge it's not black and white. It's probably in between. There are many companies that already embarked on a digital journey, started to operationalize their digital roadmap and already built part of the infrastructure themselves. At a certain point, they may realize they've done enough and then need specialized systems to leapfrog and move to the next level of the digital roadmap" Shane McArdle, VP Digital Energy at Kongsberg Digital
“What becomes very obvious in a context of an operator is that you can't either buy or build. We know our data better than anybody else. The key point is that aggregating data at scale and bringing it together is something we know best how to do because we know the system, how to integrate and what the data means. At the same time, the capabilities that sit around that, to bring rapid integration, flexibility, allow disparate sources to integrate and bring AI model capabilities to the table, those things are things we are not best placed to do because there are good market solutions to do that. At the core of this, I think it is important to recognize you need to leverage partners and standard platforms that are available under industry standards. You need to integrate them, and you need to scale them quickly. I think all of that requires a hybrid build-buy approach," Dan Jeavons, Data Science General Manager Shell at Future Digital Twin Conference.
Brian Sidle is Director of Growth at Kongsberg Digital and has more than 25 years of experience in the Oil & Gas industry. Originally trained as an engineer, he holds several Master’s degrees and has extensive experience in Digital Transformation, Upstream Operations and Product Development. Brian is currently based in Houston, US, and has previously worked in Middle East, as well as in the United Kingdom, Denmark and New Orleans.