Dag Løvås is in no doubt that trust is essential for making a sale. His strongest marketing tools when selling the NASAMS air defence system are extensive know-how and an honest face.
Ove Ronny HaraldsenGroup Communication Manager
The test launch on Andøya is one of the most important events of the year for Dag Løvås and his colleagues. It is soon time for the first launch of the day and Dag Løvås has found an elevated position from where he can see far out to sea, where the waters are calm this afternoon.
“I believe that honesty and sincerity are key”
Once again, a new launch can be entered in the impressive log of successful hits for the NASAMS air defence system. This is how to win contracts. The motto for this industry is “seeing is believing”.
While the customers spend the night in the hotel, Dag and his colleagues have hired a couple of fisherman’s cabins where they can catch up on a few hours’ sleep whenever the opportunity arises.