Making digital transformation a reality in the Energy Industry
Why do digital initiatives fail? Or better yet, why do they often not live up to their expectations? As digital transformation ramps up, the more we dig into it, the more we see (and hear) that digitization, digitalization and digital transformation aren’t really new. In fact, across the oil and gas industry, companies have been adopting novel technologies and have leveraged data analytics for decades. And the ugly truth is that many of these initiatives often fail to meet the customers’ expectations. So, when we talk about digital transformation today there tends to be some skepticism around the topic.
“Research shows that 70 percent of complex, large-scale change programs don’t reach their stated goals.” Source: McKinsey
“62% of people who either don’t like to leave their comfort zone or do so only occasionally” Source: Forbes
Miguel Valdez is a Growth Manager in the Digital Energy team at Kongsberg Digital. Based in Houston (USA), Miguel has over 10 years experience in the Oil and Gas industry managing aftermarket services in the deepwater oil and gas sector, major subsea capital projects around the globe and strategic business development.