STRATEGIC DIRECTION
5
Offer more products and services in existing markets
Many of KONGSBERG's departments and divisions operate in niches where our deliveries account for a relatively small part of an end-product's total value. Accordingly, one of the Group's goals is to be able to offer customers a more comprehensive package solution so that we can boost our share of the overall delivery.
One of the instruments at hand is to coordinate the development of our own products to ensure our complex product packages are of greater value to the customer than if they were to combine products from different suppliers. For example, in addition to the sale of positioning systems to a vessel, a platform or a rig, we also offer our automation and navigation systems.
Another policy instrument is the acquisition of businesses that offer products close to our own products and systems. Only minor acquisitions have been undertaken thus far.
KONGSBERG will continue to expand the number of products, systems and services we deliver to the individual customer. With equipment on more than 17 000 vessels, the potential is vast with a view to the number of customer contacts, training needs, maintenance responsibilities and upgrades. KONGSBERG aspires to improve its service to all customers.
Dynamic positioning
Dynamic positioning is a method to maintain a vessel in the same position above the seabed using the vessel's own propellers and without using an anchor. The system collects data on wind, waves, currents, direction and current position. Then it uses automatic control to calculate how much motor power should be applied to the propellers and thrusters to keep the vessel in a constant position.