KONGSBERG'S POSITION IN THE DEFENCE MARKET

The defence market requires products and systems for ground-based, air-based and sea-based defence. The market is excepted from international free trade agreements. Consequently, most countries choose national suppliers or require offset agreements if suppliers are chosen from countries other than their own. The US market is the world's largest defence market, accounting for nearly 50 per cent of overall global defence spending. The market is nevertheless extremely difficult for foreign suppliers to penetrate.
KONGSBERG has carved out a position in the US market through direct deliveries of proprietary systems and through cooperation with US alliance partners. The framework agreement for the US CROWS programme is valued at NOK 8 billion and was won against keen international competition. This proves once again that defence systems developed in Norway can succeed on the international market. A total of about 40 per cent of the BA's revenues are derived from the US market.
Today's defence procurements are increasingly aimed at multinational and peacekeeping operations. There is strong emphasis on the protection of personnel and on maintaining a high degree of safety. Kongsberg is well positioned for this through its PROTECTOR, among other products. Moreover, growing emphasis is being placed on the monitoring of natural resources, as well as on protecting one's own country against terrorist acts and environmental offences.
KONGSBERG is Norway's premier defence enterprise when it comes to advanced technological defence systems. We usually win a high proportion of the offset agreements generated by the Norwegian Armed Forces' procurements from foreign vendors. This makes the upcoming replacement of the Norwegian fighter craft a profoundly important project for KONGSBERG. The Group is working with the three short-listed suppliers to devise acceptable industrial packages.
KONGSBERG is a small supplier by international standards. This means we must largely concentrate on niche products to succeed. We have developed many systems and products that have proven competitive on international markets, both in collaboration with international alliance partners and on our own.
MARKET DRIVERS AND TRENDS
The Norwegian Armed Forces' level of investment
- The Norwegian Armed Forces are undergoing comprehensive
reorganisation. Among other things, it is expected that
the process will improve the efficiency of non-operative
activities. The savings are expected to be used to give
more priority to operations and investments in materiel.
This means investment funding is largely tied-up in existing programmes for the next few years.
Norwegian Armed Forces' investment contracts to Norwegian
suppliers
- Approx. 45 per cent of the Armed Forces' investment contracts go to Norwegian suppliers.
- Any Armed Forces' decision to buy fighter craft will call for a large part of the overall investment funding available. In such case, however, the offset share is expected to increase considerably.
Market protectionism
- Due to strict security requirements and the protection
of different countries' domestic defence industries,
it is often difficult for a defence supplier to win defence
contracts outside its own borders.
There is considerable protectionism in both the USA and Europe. Nonetheless, opportunities arise through long-term relationships and niche products.
Our most important product areas in the defence market
Command and weapon control systems
- Different types of command and control systems for land-based, air-based and sea-based defence
Surveillance systems
- Maritime and ground-based surveillance systems for civilian, military and other public installations
Dynamic systems
- Weapon control systems for personnel vehicles developed to protect operators in armoured personnel carriers
Communications solutions
- Different types of tactical radio and communications systems mainly developed for and delivered to land-based defence
Anti-ship missiles
- The division develops and manufactures the Penguin and the Naval Strike Missile (NSM)